Jack Daniels - Whiskey Sour Mash Old No. 7 Black Label available at Lenape Buy Rite Liquors in Brick, NJ

We do things a little differently around here – and that's what gives Jack Daniel's its distinctive character. We charcoal mellow our whiskey.

We do things a little differently around here – and that's what gives Jack Daniel's its distinctive character. We charcoal mellow our whiskey.

Jack Daniels - Whiskey Sour Mash Old No. 7 Black Label (1L) available at Pogo's Wine & Spirits in Dallas, TX

We do things a little differently around here – and that's what gives Jack Daniel's its distinctive character. We charcoal mellow our whiskey.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of our own making. And our Tennessee Whiskey doesn't follow a calendar. It's only ready when our…

We do things a little differently around here – and that's what gives Jack Daniel's its distinctive character. We charcoal mellow our whiskey.

We do things a little differently around here – and that's what gives Jack Daniel's its distinctive character. We charcoal mellow our whiskey.

We do things a little differently around here – and that's what gives Jack Daniel's its distinctive character. We charcoal mellow our whiskey.

We do things a little differently around here – and that's what gives Jack Daniel's its distinctive character. We charcoal mellow our whiskey.

Jack Daniel's - Sour Mash Old No. 7 Black Label (1L) available at Arlington Wine & Liquor in Poughkeepsie, NY

Jack Daniels - Whiskey Sour Mash Old No. 7 Black Label available at Wine Wise in Greenwich, CT